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11.
12.
C. Pich 《Journal of Marketing Communications》2018,24(1):35-52
This paper seeks to address the limited understanding of how to operationalise the external brand image of a political brand. More specifically, this research critically assesses the transfer potential of the six variables of brand image by Bosch, Venter, Han and Boshoff to deconstruct the UK Conservative Party brand from the perspective of young people aged 18–24 years during the 2010 UK General Election campaign. This research demonstrates the applicability of the six variables otherwise known as the ‘brand image framework’ to the political environment. However, the application of the brand image framework in its original conceptualisation proved problematic. Many of the brand image variables were clarified, rearticulated and simplified to address the political context. This refined conceptualisation provided an in-depth understanding of how to investigate the political brand image of David Cameron’s Conservative Party. This study addresses the paucity of research that operationalises external brand image and provides practitioners and academics within and beyond the context of political branding a mechanism to understand the external orientation of brands. This research may also be used by political and non-political brands as a basis to explore external brand image and compare its consistency with internal brand identity. 相似文献
13.
《Food Policy》2019
This study examines governance and institutional factors that influence how public resources are allocated for nutrition interventions in the context of a developing country—Mozambique—with very high rates of malnutrition. Based on qualitative empirical analysis building on a political economy framework, we explore the importance of two agent-centred and two investment-centred factors that determine how decisions on budget allocation to nutrition are made. The analysis finds that public decisionmakers strongly favour highly visible nutrition investments and those with a short duration between the time that spending is incurred and outcomes or outputs are achieved. Co-ordination has been quite successful among donors, and mainly of a spatial nature. Co-ordination is significantly weaker among government agencies, given the absence of fiscal tools of the co-ordinating agency, and its placement in a sector ministry rather than at a supra-sectoral level. Champions as change agents have had a truly influential role in attracting more funding to nutrition and improving its allocation. But their influence is also fleeting and difficult to sustain. 相似文献
14.
Consumers often imagine what it would be like to own a new product. Does engaging in such thoughts on desired future impact consumers’ purchase intentions, and if so, what is the underlying process? This study sets out to investigate the posed questions by assessing self‐regulatory strategies consumers employ upon pondering on a desired future. Based on Oettingen’s fantasy realization model, the authors take a comparative approach of two modes on desired future—mental contrasting and indulging—en route to purchase intentions. In mental contrasting, an individual juxtaposes a desired future with his/her present reality, whereas, indulging is simply envisioning a desired future. Contingent upon the perceived likelihood of fantasy realization, consumers in the mental‐contrasting condition adjust their level—that is, high (low) for high (low) feasibility case—in goal commitment as well as in energization to achieve the desired future. In contrast, consumers in the indulging condition engage in moderate level of goal commitment—irrespective of the likelihood of fantasy realization. In a series of experiments, this study scrutinizes the fantasy realization model in context of attribute alignability/nonalignability, uncertainty in attribute meaningfulness and novelty, technological and psychological obsolescence en route to affecting the consumers’ product purchase/upgrade intentions. Conceptually, this study is the first to adapt the fantasy realization model to the marketing context, and the authors provide managerial implications of their key findings. 相似文献
15.
Given the importance of communication in the realm of corporate associations, this study analyzes the roles that communication strategies play in the formation of corporate associations. The study examines (1) whether particular types of associations (corporate ability or corporate social responsibility associations) can be developed through CA- or CSR-based communication strategies, and (2) the relative effectiveness of these two association types at amplifying favorable consumer responses across three different industries (consumable goods, durable goods, and stigmatized goods). An experiment was conducted to test the proposed model with six Fortune 500 companies. The results demonstrate that communication strategies can effectively facilitate a particular type of association. Differing levels of association effectiveness were found within each industry. For the consumable goods industry, CA associations are found to be more effective than CSR associations. For the durable goods industry, CSR associations are more influential at enhancing consumer attitudes and purchase intent than CA associations, while CA associations have a larger impact on supportive communication intent. In the case of the stigmatized industry, CSR associations play a determinant role in fostering positive consumer responses. This study provides managers and communication specialists with more concrete guidance for choosing a particular corporate positioning and communication strategy. 相似文献
16.
In this paper, we empirically investigate the relationship between informal sector employment and micro-level socio-demographic characteristics, political acts and attitudes, and individual norms. Using self-reported individual micro-level data from the World Values Survey for seven developing countries (China, Ecuador, Egypt, Mexico, Peru, South Africa and Yemen), our cross-country regressions and principal component analysis reveal that socio-demographic characteristics of individuals are strong predictors of their informal sector employment. Our estimations further document that individual preferences for an economically strong, interventionist and egalitarian state and confidence in state and political institutions are positively and significantly correlated with informal sector employment, whereas variables associated with confidence in free market institutions and support for competition are negatively and significantly correlated with informal sector employment. We also show that individuals who participate either actively or inactively in peaceful and lawful political processes are significantly less likely to work in the informal sector. Finally, we document that individual norms, such as religiosity and tax morale, are negatively correlated with informal sector employment. Throughout our analysis, instead of having to rely on ad-hoc informality categorizations of third parties, we base our measurement of informal sector employment directly on the self-evaluation of individuals, who have the best information on the degree of their informality. 相似文献
17.
《Journal of World Business》2018,53(5):695-711
Former politicians on the board of directors bring to the firm domestic political connections and political knowledge. Previous research has mainly highlighted the role of contacts, without fully recognizing the role of political knowledge accumulated at home. By focusing on the effect of domestic political connections on foreign direct investment, we show that domestic political knowledge also shapes foreign expansion. We argue that contacts provided by former politicians may not be useful for foreign expansion whilst their political knowledge can be of help in countries with discretionary governments and with similar institutional environments to the one of the home country. 相似文献
18.
加快实施最严格水资源管理制度的重要目标是形成以节水为目标的新的社会运行机制和社会治理模式。农民在农业灌溉中自发形成的用水组织是这一变革中的重要社会力量。通过对农民用水协会特征的分析,认为在"水权配置"的视角下,发展与规范农民用水组织,变原有农业用水过程中的行政管控为社会治理,是建立农业"节水型"社会并支持其良好运行的重要保障,并就如何健全农民用水组织的内部治理结构、克服农民用水组织自身的消极因素提出了建议。 相似文献
19.
The political economy of Zimbabwean Urban informality since 2000 – A contemporary governance dilemma
Abraham R. Matamanda Innocent Chirisa Munyaradzi A. Dzvimbo Queen L. Chinozvina 《Development Southern Africa》2020,37(4):694-707
ABSTRACT The article explores the urban informality dilemma in Harare through the lens of a political economy theory. It examines the typologies of urban informality, the influence of political economy on urban informalities, and informs decision-making to address the urban informality dilemma. A qualitative approach was used where secondary data were collected through document analysis and primary data from interviews with 20 purposively selected key informants. Surveys and in-depth interviews were conducted with 585 individuals engaged in informal activities. It emerged that urban informality in Harare takes on different forms and aside from the economic crisis, politics played a role in the emergence and proliferation of urban informality. The article provides insight into, and raises awareness with regard to key areas of concern on how power influences decision-making relating to urban informality. Therefore, the article provides a basis for policy formulation and institutional reforms for effective measures to curb urban informality. 相似文献
20.
通过构建改进的知识宽度法测算企业专利质量,并以2007—2016年中国沪深A股上市公司为样本,分析自然人大股东对企业专利质量的影响以及在不同类型企业中其作用的差异性。结果表明,作为“强力监督者”,自然人大股东能够促进企业专利质量提高。但因为其角色由“强监督”转变为“搭便车”,故这种促进作用在国有企业和具有政治关联的企业中并不存在。进一步研究表明,促进作用是通过加强对经理人和研发人员的监督,减少其控制权下投机性创新策略,提升其工作努力程度实现的。研究结论为促进国有企业与民营企业创新能力提升提供相应的政策启示。 相似文献